Erigo's Journey From Local Brand to International Brand

Gambar
  By : Valeshia Trevana Ruang Jurnalis, Medan. Indonesia has a lot of potential to develop the Indonesian brand to penetrate the international world. Of course, penetrating the international world is not an easy thing. However, this Indonesian brand called Erigo has managed to overcome difficulties to penetrate Time Square, New York. Erigo is a brand that focuses on fashion for women and men. Erigo wants to present products for young people who want to look trendy, semi-formal, casual and comfortable. Muhammad Sadad founded Erigo in 2013. The target of the Erigo brand is the Millennial Generation and Generation Z. Sadad first sold his clothing line at Pop-Up Store Events such as the Jackcloth store and so on. In 2016, Erigo succeeded in attracting the attention of the Indonesian Local Independent Brand Community. Sadad also succeeded in increasing his workforce by 50 people. Erigo expanded its warehouse by 400 m 2 . In 2019, Erigo opened a shop to expand its target market.

What Happens When SVB Goes Bankrupt?

 


By : Valeshia Trevana

Ruang Jurnalis, Medan. In this March 2023, Silicon Valley Bank (SVB) is attracting the world’s attention. It because SVB was reported bankrupt. SBV known as ‘the Startup Bank’. SVB was established in 1983, centered in Santa Clara, California. This bank provide services suck as online banking services, payments, deposits, and fraud prevention services.

SVB intends to achieve economic innovation success. SVB desires to become ‘Agent of Change’ where they help company dan partner innovate, evolve, and opening jobs; providing culture where the employee can learn and progress; and together with partners and employee build a fair world.

Unfortunately, the bank from California is reported went through financial crisis and got bankrupt. SVB bankruptcy was the second biggest bankruptcy since the bankrupt of Signature Bank in 2008. The bankrupt of SVB was related with The Fed, United States’s Central Bank raise the interest rates, capital crisis from SVB itself, nad bank runs by customers. Bank runs is large-scale withdrawal of funds by customers.

Bank runs is suspected as the beginning of SVB’s bamkruptcy. Recorded within 10 hours, SVB lost SVB kehilangan dana sebesar US$ 42 miliar atau Rp 633,15 triliun funds. The reason of withdrawal of funds was because technology startup needs fund to their operational needs. Pushed by increasing interest rate of The Fed, so that the impact on SVB's T Bills bonds is negative. This cause SVB sold their asset with loss value to resist their operational needs.

Since the appearance the issue bankruptcy of SVB, bank in United States, Asia, and Europe also decrease caused by the investors worried with general banking conditions. The two biggest bank in United States bankrupt, exposed the fact that many banks were found to be more at risk of sustaining losses on their investments in government bonds due to spikes in interest rates, driving their value down.

Fortunately, SVB's bankruptcy did not have any impact on Indonesia because banks in Indonesia do not have a business relationship, facility line or investment with SVB.

Komentar

Postingan populer dari blog ini

Erigo's Journey From Local Brand to International Brand

The Trend of Public Figure Cloning Using AI, Turns Out to be Dangerous!