Thought to be an International Brand, It Turns Out This Brand is From Indonesia

 

By : Valeshia Trevana

Ruang Jurnalis, Medan. If we talk about luxury brand, maybe the brand that we think are Hermes, Luis Vuitton, Prada, Gucci, or other luxury brand.

Turn out, there are many luxury brand came from Indonesia. Those brands are Doris Dorothea and Jetalla’aneiu. Two of them are Indonesian products. The price of products at this brand is almost equivalent to international brands.

Jetalla’eaneiu is one of bag brand which come from Bandung. To get thus bag, you have to be in waiting list for two years. This brand focused on bag product and leather goods handmade results. Bags by Jetalla’aeniu are using that is improted directly from German and France. Jetalla'aneiu brand bags are made manually.

Because this bags are made manually, one bag requires 60 hours. So, it's not surprising that the waiting list for this bag brand takes 2 years.

Other than Jetalla’aneiu, Doris Dorothea brand also made from Indonesia. The company of Doris Dorothea was built since 1985 named Cardina. Cardina became a big company that imported leather bag to abroad.

As time goes by, there are so manya fan of leather bag in Indonesia. This thing makes Riza Assefaf and Fara Shahab, the second generation from Cardina changed the company name to Doris Dorothea.

Was made by the hands of skilled and traditional craftsmen, Doris Dorothea is here as exotic leather to promote Indonesia's wealth.

The first time this brand was able to reach the international market was by selling its bag products in the international markets of Timur Tenagh and Europe. Other than that, Doris Dorothea also often joining fashion show event for their unique luxury brand that made private and only attended by royal family.