Erigo's Journey From Local Brand to International Brand

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  By : Valeshia Trevana Ruang Jurnalis, Medan. Indonesia has a lot of potential to develop the Indonesian brand to penetrate the international world. Of course, penetrating the international world is not an easy thing. However, this Indonesian brand called Erigo has managed to overcome difficulties to penetrate Time Square, New York. Erigo is a brand that focuses on fashion for women and men. Erigo wants to present products for young people who want to look trendy, semi-formal, casual and comfortable. Muhammad Sadad founded Erigo in 2013. The target of the Erigo brand is the Millennial Generation and Generation Z. Sadad first sold his clothing line at Pop-Up Store Events such as the Jackcloth store and so on. In 2016, Erigo succeeded in attracting the attention of the Indonesian Local Independent Brand Community. Sadad also succeeded in increasing his workforce by 50 people. Erigo expanded its warehouse by 400 m 2 . In 2019, Erigo opened a shop to expand its target market.
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Korean Drama Celebrity, Open Reality in Celebrity World

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By : Valeshia Trevana

Ruang Jurnalis, Medan. Become a famous figure and resepcted by many people are a dream for many people. In fact, it's not uncommon for people to do anything to become famous or maintain their fame. This is what Korean Drama Named Celebrity storied.

Korean drama named Celebrity tells about Seo A-ri’s life, a door-to-door seller of skincare products who becomes a celebrity. Plot of this drama focus on Seo A-Ri’s process to become a famous artist.

It is told in Kim Yi-Young's work that at an event, Seo A-Ri was invited to a celebrity party by her old friend, Oh Min-Hye when she was shopping with her colleague. At the party, an incident occurred which became the starting point for Seo A-ri's rise in the celebrity world.

This Korean drama is peppered with scenes where the audience can see the circle of celebrity friendships, such as the Gabin Society, a friendship group of five celebrities. These five celebrities look like friends, but they are not really friends. They are just taking advantage of each other for their fame.

The Korean drama Celebrity also presents facts that show the dark side of the celebrity world where drug use and drunkenness are commonplace. In several scenes, you can see how artists consume drugs as a tools of having fun.

The acting of Celebrity actresses and actors has succeeded in making the audience amazed and carried away in this film. However, the storyline in the first episode tends to be confusing, but when you watch the second episode, the back and forth plot can be easily understood.

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The Trend of Public Figure Cloning Using AI, Turns Out to be Dangerous!

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What Happens When SVB Goes Bankrupt?

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