Considered as International Brand, Eiger Turned Out to be an Indonesian Brand

 

By : Valeshia Trevana

Ruang Jurnalis, Medan. Surely we are all familiar with natural clothing and recreation products, namely Eiger. In fact, maybe some of us use Eiger in our daily lives.

Many people think that Eiger is a brand from China, but Eiger is a brand from Bandung. The name Eiger is the name of the Eiger mountain of the Bernese Alps, above the Grindelwald and Lauterbrunnen plains in the Bernese Oberland region of Switzerland.

Brand Eiger appeared in 1989 by Ronny Lukito. Ronny Lukito founded this brand with the aim of helping nature lovers to find tools and equipment.

Actually, the Eiger brand has been around since 1953 under the name Butterfly, the same as the name of the Chinese sewing machine owned by Ronny. However, it was only known to the public under the name Eiger in 1983. At that time, Rony Lukito started by continuing his father's bag shop in Gang Tamin in Bandung.

Starting from a home business with two sewing machines, Rony managed to build an Eiger factory in the Kopo area, Bandung with an area of 6000m2. Not only that, Eiger has grown to the point where it can open an EST Store on Jalan Sumatra and an Outvile Store on Jalan Setia Budi, Bandung.

Initially, the Eiger brand only had two products, namely bags and equipment with the export brand. However, over time, in 1997 Eiger released their newest product with the bodypack brand with the concept of street gear.

Now, the Eiger brand outlets have spread across all regions in 350 stores throughout Indonesia, including the city of Medan. In Medan alone, Eiger brand outlets are located in 12 regions. This Eiger product is also available in e-commerce such as Shopee. (katadata.co.id/eigeradventure.com)