Erigo's Journey From Local Brand to International Brand
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By : Valeshia
Trevana
Ruang Jurnalis,
Medan. Efishery is a start up that helps
people who wants to do fish and shrimp business. Efishery is initiated by
Gibran Huzaifah in October 2013.
This Efishery start-up
utilizes technology in the aquaculture sector. Technology in the aquaculture
sector is used to support the start-up's main mission, which is to fulfill the
world’s food needs.
Efishery
start up assesses that by 2050, animal needs will increase by 52%, but it is
estimated that there will be around 660 million people suffering from hunger by
2030. Aquaculture is believed to be a rapidly growing business sector, a
provider of sources of animal protein with the most efficient feed conversion ,
and have a major impact on food security.
Efishery
start up believes that fish and shrimp aquaculture has a big role in
maintaining the world's food needs. So, this start-up provides fish and shrimp aquaculture
facilities where the cultivators can increase productivity and create a safe
environment.
Through
technological innovation in the aquaculture sector, start-up Efishery provides
various facilities, such as freshwater fish sales facilities, shrimp sales
facilities, and fish and shrimp feed sales facilities.
Judging from his
Instagram account @efishery, this start-up has succeeded in helping many
farmers, one of which is Isa Muliasih, a fish cultivator from Lombok.
From the @efishery Instagram
post on Thursday (17/7), you can see how Efishery helped Isa cultivate fish
from the pandemic period to successfully managing ten fish ponds. In the
Instagram post, it is said that Isa also succeeded in getting the people around
him to join in fish farming.
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