Erigo's Journey From Local Brand to International Brand

Gambar
  By : Valeshia Trevana Ruang Jurnalis, Medan. Indonesia has a lot of potential to develop the Indonesian brand to penetrate the international world. Of course, penetrating the international world is not an easy thing. However, this Indonesian brand called Erigo has managed to overcome difficulties to penetrate Time Square, New York. Erigo is a brand that focuses on fashion for women and men. Erigo wants to present products for young people who want to look trendy, semi-formal, casual and comfortable. Muhammad Sadad founded Erigo in 2013. The target of the Erigo brand is the Millennial Generation and Generation Z. Sadad first sold his clothing line at Pop-Up Store Events such as the Jackcloth store and so on. In 2016, Erigo succeeded in attracting the attention of the Indonesian Local Independent Brand Community. Sadad also succeeded in increasing his workforce by 50 people. Erigo expanded its warehouse by 400 m 2 . In 2019, Erigo opened a shop to expand its target market.

Efishery Start Up, The Solution of Fish and Shrimp Cultivation

 


By : Valeshia Trevana

Ruang Jurnalis, Medan. Efishery is a start up that helps people who wants to do fish and shrimp business. Efishery is initiated by Gibran Huzaifah in October 2013.

This Efishery start-up utilizes technology in the aquaculture sector. Technology in the aquaculture sector is used to support the start-up's main mission, which is to fulfill the world’s food needs.

Efishery start up assesses that by 2050, animal needs will increase by 52%, but it is estimated that there will be around 660 million people suffering from hunger by 2030. Aquaculture is believed to be a rapidly growing business sector, a provider of sources of animal protein with the most efficient feed conversion , and have a major impact on food security.

Efishery start up believes that fish and shrimp aquaculture has a big role in maintaining the world's food needs. So, this start-up provides fish and shrimp aquaculture facilities where the cultivators can increase productivity and create a safe environment.

Through technological innovation in the aquaculture sector, start-up Efishery provides various facilities, such as freshwater fish sales facilities, shrimp sales facilities, and fish and shrimp feed sales facilities.

Judging from his Instagram account @efishery, this start-up has succeeded in helping many farmers, one of which is Isa Muliasih, a fish cultivator from Lombok.

From the @efishery Instagram post on Thursday (17/7), you can see how Efishery helped Isa cultivate fish from the pandemic period to successfully managing ten fish ponds. In the Instagram post, it is said that Isa also succeeded in getting the people around him to join in fish farming.


Komentar

Postingan populer dari blog ini

Erigo's Journey From Local Brand to International Brand

The Trend of Public Figure Cloning Using AI, Turns Out to be Dangerous!

What Happens When SVB Goes Bankrupt?