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Erigo's Journey From Local Brand to International Brand

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  By : Valeshia Trevana Ruang Jurnalis, Medan. Indonesia has a lot of potential to develop the Indonesian brand to penetrate the international world. Of course, penetrating the international world is not an easy thing. However, this Indonesian brand called Erigo has managed to overcome difficulties to penetrate Time Square, New York. Erigo is a brand that focuses on fashion for women and men. Erigo wants to present products for young people who want to look trendy, semi-formal, casual and comfortable. Muhammad Sadad founded Erigo in 2013. The target of the Erigo brand is the Millennial Generation and Generation Z. Sadad first sold his clothing line at Pop-Up Store Events such as the Jackcloth store and so on. In 2016, Erigo succeeded in attracting the attention of the Indonesian Local Independent Brand Community. Sadad also succeeded in increasing his workforce by 50 people. Erigo expanded its warehouse by 400 m 2 . In 2019, Erigo opened a shop to expand its target market.
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Korean Drama Celebrity, Open Reality in Celebrity World

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  By : Valeshia Trevana Ruang Jurnalis, Medan. Become a famous figure and resepcted by many people are a dream for many people. In fact, it's not uncommon for people to do anything to become famous or maintain their fame. This is what Korean Drama Named Celebrity storied. Korean drama named Celebrity tells about Seo A-ri’s life, a door-to-door seller of skincare products who becomes a celebrity. Plot of this drama focus on Seo A-Ri’s process to become a famous artist. It is told in Kim Yi-Young's work that at an event, Seo A-Ri was invited to a celebrity party by her old friend, Oh Min-Hye when she was shopping with her colleague. At the party, an incident occurred which became the starting point for Seo A-ri's rise in the celebrity world. This Korean drama is peppered with scenes where the audience can see the circle of celebrity friendships, such as the Gabin Society, a friendship group of five celebrities. These five celebrities look like friends, but they are no
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Thought to be an International Brand, It Turns Out This Brand is From Indonesia

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  By : Valeshia Trevana Ruang Jurnalis, Medan. If we talk about luxury brand, maybe the brand that we think are Hermes, Luis Vuitton, Prada, Gucci, or other luxury brand. Turn out, there are many luxury brand came from Indonesia. Those brands are Doris Dorothea and Jetalla’aneiu. Two of them are Indonesian products. The price of products at this brand is almost equivalent to international brands. Jetalla’eaneiu is one of bag brand which come from Bandung. To get thus bag, you have to be in waiting list for two years. This brand focused on bag product and leather goods handmade results. Bags by Jetalla’aeniu are using that is improted directly from German and France. Jetalla'aneiu brand bags are made manually. Because this bags are made manually, one bag requires 60 hours. So, it's not surprising that the waiting list for this bag brand takes 2 years. Other than Jetalla’aneiu, Doris Dorothea brand also made from Indonesia. The company of Doris Dorothea was built since
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Efishery Start Up, The Solution of Fish and Shrimp Cultivation

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  By : Valeshia Trevana Ruang Jurnalis, Medan. Efishery is a start up that helps people who wants to do fish and shrimp business. Efishery is initiated by Gibran Huzaifah in October 2013. This Efishery start-up utilizes technology in the aquaculture sector. Technology in the aquaculture sector is used to support the start-up's main mission, which is to fulfill the world’s food needs. Efishery start up assesses that by 2050, animal needs will increase by 52%, but it is estimated that there will be around 660 million people suffering from hunger by 2030. Aquaculture is believed to be a rapidly growing business sector, a provider of sources of animal protein with the most efficient feed conversion , and have a major impact on food security. Efishery start up believes that fish and shrimp aquaculture has a big role in maintaining the world's food needs. So, this start-up provides fish and shrimp aquaculture facilities where the cultivators can increase productivity and crea
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Considered as International Brand, Eiger Turned Out to be an Indonesian Brand

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  By : Valeshia Trevana Ruang Jurnalis, Medan. Surely we are all familiar with natural clothing and recreation products, namely Eiger. In fact, maybe some of us use Eiger in our daily lives. Many people think that Eiger is a brand from China, but Eiger is a brand from Bandung. The name Eiger is the name of the Eiger mountain of the Bernese Alps, above the Grindelwald and Lauterbrunnen plains in the Bernese Oberland region of Switzerland. Brand Eiger appeared in 1989 by Ronny Lukito. Ronny Lukito founded this brand with the aim of helping nature lovers to find tools and equipment. Actually, the Eiger brand has been around since 1953 under the name Butterfly, the same as the name of the Chinese sewing machine owned by Ronny. However, it was only known to the public under the name Eiger in 1983. At that time, Rony Lukito started by continuing his father's bag shop in Gang Tamin in Bandung. Starting from a home business with two sewing machines, Rony managed to build an Eiger
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Look Both Ways: Every Action Has Consequences

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  Ruang Jurnalis - Every action must have a consequence. In the future, the consequences of an action have two sides that are inversely proportional to reality or reality itself. This is what is depicted in the film Look Both Ways. In Indonesian, look both ways means looking in both directions. The film Look Both Ways tells about a pair of students named Natalie and Gabe who engage in promiscuity which causes these students to be unable to continue their lives like fresh graduate students in general. The film Look Both Ways presents two storylines that describe the two sides of life between Natalie and Gabe, but the plots are still in line and understandable. This film depicts Natalie's real life and Natalie's life if she didn't have children. The film Look Both Ways illustrates that even though Natalie and Gabe regret their actions, they still bear the consequences and raise their children well. Even though it took a long time, both Natalie and Gabe were able to achi
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What Happens When SVB Goes Bankrupt?

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  By : Valeshia Trevana Ruang Jurnalis, Medan. In this March 2023, Silicon Valley Bank (SVB) is attracting the world’s attention. It because SVB was reported bankrupt. SBV known as ‘the Startup Bank’. SVB was established in 1983, centered in Santa Clara, California. This bank provide services suck as online banking services, payments, deposits, and fraud prevention services. SVB intends to achieve economic innovation success. SVB desires to become ‘Agent of Change’ where they help company dan partner innovate, evolve, and opening jobs; providing culture where the employee can learn and progress; and together with partners and employee build a fair world. Unfortunately, the bank from California is reported went through financial crisis and got bankrupt. SVB bankruptcy was the second biggest bankruptcy since the bankrupt of Signature Bank in 2008. The bankrupt of SVB was related with The Fed, United States’s Central Bank raise the interest rates, capital crisis from SVB itself, nad
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